On June 18, 2026, the Hai Phong City Department of Industry and Trade officially issued Plan No. 04/KH-SCT regarding the implementation of the “Hai Phong Promotion Month 2026” program. This is a key activity aimed at implementing the Ministry of Industry and Trade's directives on the National Concentrated Promotion Program (Vietnam Grand Sale 2026) and substantializing the Port City's socio-economic development goals in the final months of the year.
Stimulating Consumer Demand and Promoting Economic Growth
With the theme “Hai Phong Promotion Month 2026 - Accompanying and Developing,” the program is expected to create a powerful boost for the domestic market. The core objective of the plan is to stimulate consumer demand, promote the consumption of goods, and increase total retail sales as well as service revenue. Through this, the city supports businesses in recovering and developing their production and business activities, contributing to the fulfillment of economic targets, curbing inflation, and ensuring social security.
Notably, this year’s program is closely linked to the "Vietnamese people prioritize using Vietnamese goods" campaign, prioritizing the promotion and consumption of domestic products within the city. This is also an opportunity to enhance the competitive capacity of businesses by integrating applications from the Fourth Industrial Revolution and e-commerce, moving toward a smart consumer market.
Promotional Limits up to 100% and Widespread Scale
The most notable highlight of the 2026 Promotion Month is the breakthrough incentive policy. According to regulations, the maximum limit for the value of goods and services used for promotion and the discount rate can reach up to 100%. This creates maximum attraction for residents, turning the program into a true “shopping festival”.
The program is implemented in two phases citywide:
- Phase 1: From July 1, 2026, to the end of July 31, 2026.
- Phase 2: From November 15, 2026, to the end of December 15, 2026.
Regarding scale, Hai Phong strives to attract 700 to 1,000 businesses from all economic sectors. The city plans to establish approximately 80 - 100 concentrated promotion points at supermarket systems, commercial centers, and reputable chain stores to create the most favorable conditions for consumers to access quality goods.
Key Activities and Technological Breakthroughs
According to the Department of Industry and Trade's plan, the Launch Ceremony of the Hai Phong Promotion Month 2026 is scheduled for the morning of July 3, 2026, in the Le Hong Phong Street area, Ngo Quyen District. Following that, in approximately November and December, the city will organize the “Hai Phong Consumer Stimulus Week 2026” with the participation of production units, commercial businesses, travel services, and hotels.
In the digital era, Hai Phong focuses on promoting online shopping day programs and encouraging cashless payments. Events applying digital technology will not only take place at modern centers but will also be deployed at traditional markets across the city. The State Bank Region 6 will play an important role in mobilizing residents and businesses to respond to safe and convenient electronic payment methods.
Ensuring Consumer Rights and Commercial Ethics
Alongside promotional activities, post-inspection work and market supervision are prioritized. The Market Management Bureau and relevant units will increase inspections and strictly handle acts of trading in smuggled, counterfeit, or poor-quality goods, as well as violations regarding intellectual property and food safety. The city is determined to closely monitor promotion programs to prevent fraudulent behavior and maximize the protection of consumer rights.
Departments and sectors such as the City Police, the Department of Construction, and People's Committees at all levels will also coordinate closely to ensure security, order, traffic safety, and fire prevention at event locations. The Department of Health is responsible for controlling food safety and hygiene quality throughout the duration of the Promotion Month.
With careful preparation and the determination of the entire political system, “Hai Phong Promotion Month 2026” promises to bring practical efficiency to both businesses and residents, affirming the position of a dynamic, creative port city that always accompanies the development of the business community.