In the context of stepping up the implementation of the State Administrative Reform Master Program for the 2021-2030 period, Hai Phong city has identified 2026 as a pivotal milestone for creating fundamental and comprehensive changes. Following the decisive direction from the Government and central ministries, especially after the Ministry of Home Affairs issued Decision No. 367/QĐ-BNV dated March 31, 2026, regarding the Plan for Information and Propaganda on Administrative Reform, the Hai Phong City People's Committee has quickly directed departments and units to implement measures with the determination to build an honest, serving, and efficient government.
Strategic Goals: Raising Awareness and Social Consensus
The overarching goal of administrative reform information and propaganda in 2026 is to enhance the awareness and responsibility of managers at all levels, civil servants, public employees, and members of the armed forces during the performance of their duties. Propaganda is not only aimed at internal state agencies but also focuses strongly on citizens and businesses to create high social consensus and supervision regarding reform goals.
A vital requirement is that information work must strictly follow the principle of “taking people and businesses as the center, subject, goal, and motivation of administrative reform”. All reform efforts must ultimately be measured by the improvement in the quality of public service delivery and the level of satisfaction and trust of society in the state administration. Information must be accurate, timely, focused, and prioritized to ensure it is accessible and easy for all classes of people to understand.
Key Focus: Institutional Refinement and Operating the New Model
According to the documents, administrative reform propaganda in 2026 focuses on the following core issues:
- Institutional and Legal Improvement: Propagating the improvement of the socialist-oriented market economy institutional system, focusing on laws regarding land, investment, construction, and private economic development policies. Tightening control over the issuance of administrative procedures in legal documents, especially in sensitive areas such as tax, customs, health, and labor, is a top priority.
- Apparatus Reform: This is a breakthrough content as Hai Phong focuses on organizing and perfecting the apparatus toward being streamlined, effective, and efficient. In particular, the city emphasizes communication regarding the operation of the 2-tier local government model associated with the practical requirements of ministries, branches, and localities.
- Public Service Reform: Focusing on tightening discipline, administrative order, and public service ethics among the contingent of cadres and civil servants. Contents regarding downsizing, restructuring the staff based on job positions, and policies to attract talented people are issues of particular concern to the public.
- One-Stop Mechanism and Online Public Services: Promoting propaganda on the effectiveness of the one-stop and inter-agency one-stop mechanisms in handling administrative procedures. The city aims to increase the rate of receiving and returning results via public postal services and upgrading the information system for handling administrative procedures so that people can perform transactions anytime, anywhere in the electronic environment.
Innovation in Communication Methods: Applying Digital Technology and AI
To achieve optimal efficiency, propaganda in 2026 will be implemented in a modern, multi-platform, and highly interactive direction. Instead of traditional one-way communication methods, the city encourages the use of easy-to-understand, visual media products such as short videos, infographics, and podcasts.
In particular, the application of Artificial Intelligence (AI) in propaganda work is a new highlight. AI can help personalize information content for specific target groups and analyze Big Data to determine the information needs of citizens and businesses. Social networks and digital platforms of state agencies (Zalo OA, Facebook, YouTube, TikTok) will become the main communication channels to bring reform policies closer to the grassroots.
Clear Assignment of Responsibilities for Departments and Agencies
To implement the plan effectively, the Hai Phong City People's Committee has assigned specific tasks to key units:
- Department of Home Affairs: Acts as the lead agency, responsible for providing unified and accurate information and results of administrative reform implementation.
- Department of Culture, Sports and Tourism: Responsible for directing and orienting information on mass media and grassroots information systems, as well as controlling and handling misinformation online.
- Department of Science and Technology: Focuses on promoting digital transformation, specifically Digital Government, digital data, and shared digital platforms.
- Department of Justice: Coordinates the propaganda of relevant legal policies and promotes the role of legal rapporteurs.
- Press Agencies and the City Web Portal: Required to build specialized sections on administrative reform and promptly reflect both good examples and difficulties, obstacles, and feedback from the people.
Monitoring, Evaluation, and Rewards
The City People's Committee determines that information and tuyên truyền work must be linked to emulation and reward activities. The results of performing administrative reform communication tasks are considered a criterion for evaluating the level of task completion of heads and collectives of agencies. The city will periodically organize inspections and supervision to rectify ineffective units while commending and replicating good models in the community.
With a clear roadmap, specific assignment of responsibilities, and the strong application of digital technology, Hai Phong city is showing high determination in promoting administrative reform in 2026. Success in this work will be an important lever for Hai Phong to maintain its leading position in reform indexes such as PAR Index and SIPAS.