VinFast has just made a record of reception of over 25,000 orders with deposits for the first electric car model VF e34 only after 3 months of publicity
VF e34 has continued to resonate as the automotive product with the highest number of online orders in Vietnam.
Warm reception of customers to this new green vehicle is a firm base for VinFast to change the future of transportation in Vietnam.
THE "BIG BANG" EXPLOSION OF AUTOMOTIVE MARKET
On 24/3/2021, VinFast officially set the price and received deposits for Vietnam’s first smart electric car model named VF e34. Immediately, VF e34 created an “earthquake” when it had brought nearly 4,000 orders within 12 hours, which is an unprecedented record in Vietnam’s market. This is a desirable number for a newly launched automotive model. Not only that, VF e34 continued to resonate as the automotive product with the highest number of online orders in Vietnam. This novel measure of VinFast was also mentioned to be very suitable to the future trend of electric cars.
By this moment, after 03 months of sales opening, VF e34 set another new record with over 25,000 orders. That big number was considered as a “big bang” explosion in the automotive sector, not only for Vietnam's market but also for the world.
According to the latest business report in the global electric automotive sector, sales in the first quarter of Nissan Leaf EV achieved 19,676 cars, ranking the 6th in top 10 automotive models owning the biggest sales in the first quarter of the year across the world. Meanwhile, Hyundai Kona Electric reached a revenue of about 19,616 cars, ranking 8th in the list.
However, these figures presented mainly in developed countries where market volume is more immense than Vietnam’s market. Consequently, the success of VF e34 was admirable. Vietnam’s electric car model has been considered to get more opportunities to appear in the list of the most successful electric automotive models across the globe.
According to expertise, VinFast soon took a big step forward in the electric car race, thanks to its global vision and wise product strategy. Instead of developing luxurious electric cars only suitable for the minority, VinFast chose its own way of developing electric automotive vehicles to serve the majority of customers – the model owning modern tech with affordable price.
Furthermore, the key to VinFast’s success is the establishment of a macro strategy to ensure rapid and sustainable development and growth grounded on 03 main factors: different technologies, comprehensive ecosystem, and attractive sales policies.
BARRIER ELIMINATION BY BREAKTHROUGH POLICIES
TO ELECTRIC CARS
VF e34 is a clean electric car model with outstanding features such as: smooth operation, strong acceleration and no procrastination. High-performance engine makes the car easy to travel up to 300 km within a single charge.
However, that factor which makes the VF e34 the most popular electric car in customers’ eyes is integrated series of smart technologies that is hard to be found in other popular gasoline cars, such as: Built-in self-learning capacity and recommendations based on driver’s entertainment system usage habits, allowing information-on-vehicle management by phone. Passive and active safety systems of VF e34 are also advanced and attractive to customers. Plus, the ability of 15-minute fast charging to be able to operate 180km helps VF e34 run comfortably both in urban areas and during long journeys.
One of points showing VinFast’s vision, methodical investment and clear determination in shaping a future movement trend is deployment of more than 2.000 charging stations and 40.000 charging ports for electric bikes and electric automobiles nationwide this year. VinFast has been also the only automobile brand in Vietnam getting pioneer in implementation of specific infrastructure systems to serve its electric automobiles.
By the end of June 2021, this Vietnamese car brand has signed contracts with over 700 stations, construction and installation of almost 500 charging ports at 60 cities and provinces across the country. Such solid steps confirmed engagement in infrastructural supply to the first electric cars operation of Vietnam in November 2021.
Additionally, VinFast shows customer understanding and efforts in solving problems related to the customers’ accessibility to car models’ which use clean energy. One of those is the financial problem with the purchase of a new automobile or the replacement for a gasoline automobile.
A series of clever and breakthrough policies has been applied by VinFast to radically solve the customers’ concerns such as: battery subscription policy to help cut down the car price, preferential price for deposit pioneers, VND 30 million support to customers transforming their gasoline cars to electric ones, or currently a discount of 100% on registration fee that is equivalent to VND 70 million, etc. Those practical and effective acts have helped their smart electric automobiles to reach a majority of Vietnamese customers.
Many experts expected that, with firm determination and methodical investment on eco-friendly and smart vehicles, as well as the support of progressive customers, VinFast would become a game changer in Vietnam’s automotive market.